For organizations looking for better approaches to engage their potential clients, mobile apps are extremely popular.
As per a current Clutch survey, the number of private companies planning to create a mobile application is expected to increment by over 50% in 2017 alone.
It also shows that the expansion in the number of companies adopting mobile applications shows a bigger popularity among the business groups of the profit mobile applications can provide.
The article below depicts four advantages of mobile applications that drive client engagement and create an incentive for a business, all of which fill in as intense reasons that all organizations ought to consider putting resources into, and building, a mobile application for themselves.
The “mobile” part of mobile applications gives the particular aspect to the advertising utility of applications.
Also, targeting a specific niche and data-driven advantages of conventional digital marketing channels, mobile applications have mobile-specific technologies that give exceptional and efficient means to app proprietors to connect with their clients.
One such type of mobile-specific innovation well-suited with mobile applications is geo-targeting, a function which enables mobile advertisers to divide their targeted groups into a segment on a granular level by tracking client location through an application.
The level of targeting possible due to this innovation permits advertisers both to deliver customized messages to their potential customers and connect with them in an ideal advertising settings, for example, when they enter a brick and mortar store.
Whole Foods Triples Click Through Rates Through Geo-Fencing
A case of the successful utilization of mobile-specific innovations in an advertising setting is a 2016 campaign executed by Whole Foods.
In this campaign, Whole Foods collaborated with local area based advertising organization Thinknear to put “geofences,” or virtual boundaries monitored by GPS location-enabled gadgets, around a number of their local store locations.
At the point when a mobile application user went in close vicinity to the geofenced region, a specifically targeted advertisement or any special promotion showed up on his/her telephone.
In general, through this campaign, Whole Foods post-click conversion rate increased to 4.69% after this successful run ( source ), more than three times the national average of 1.43%.
The achievement of the advertising campaign, and others like it, is unrealistic without the specialized innovation that is perfect for mobile products and enables advertisers to reach their clients in small however persuasive ways.
As indicated by the previously mentioned survey, private businesses should invest into mobile applications to enhance client service. In any case, this advantage is not selective to small companies. Mobile applications give a chance to all organizations to enhance and grow their client service abilities.
There are two essential strategies through which mobile applications increase client benefit abilities
The following are separate cases of how each of these application driven strategies works to enhance client benefit for a business.
CVS & Walgreens Improve Convenience
CVS and Walgreens offer applications that enhance client service through ease, by enabling clients to refill requests and prescriptions in their applications.
While this functionality is in no way, shape or form progressive, but is exceptionally effective. By offering this kind of easiness, these brands set themselves apart from the competition and attract business clients who don’t have room schedule-wise to visit the store and have their prescription refilled.
Chatbot Technology Gains Customer Trust
Chatbots and other coordinated client-facing tech. in mobile applications give another advantage to client service through garnering buyer trust and support.
Since chatbots react immediately to clients, they enable clients to draw in with brands in real-time, from any area. Hence, bots demonstrate especially valuable ( source ) when programmed to function like replying to inquiries or teaching clients about how to utilize an item.
Mobile applications additionally work to help organizations secure loyalty among clients.
Client loyalty acquirement through an application usually appears as loyalty projects and promotions, either selective to, or well-suited with, an organization’s application.
Through an application based loyalty program or advertising, a business may educate clients about before time unique offers, executing deliberately planned ad campaigns, or offer access to limited deals as clients come within a certain radius of your store.
Starbucks Rewards is one case of the effect a loyalty program can have on securing the loyalty of a client, which thusly, can enhance an organizations’ brand value.
Starbucks’ loyalty program rewards buyers for their buys and makes it simple to place their orders before entering the store. (The program really was popular to the point that it made lines turn out to be too long in the stores. Source )
At whatever point another client downloads a mobile application, a fortune trove of significant client information is opened, all of which has revenue-generating potential for your business.
Eventually, gathering and measuring mobile client analytics allow organizations to track, measure, and optimize their advertising efforts for client engagement and returns.
The benefits brought by analyzing app analytics data include:
Preferably, brands utilize information gathered from mobile application analytics to robotize their advertising endeavors and deliver messages in the most relevant setting for clients.
In this specific situation, the way toward changing over clients to paying users turns out to be considerably simpler.
The advantages of giving an astonishing experience on mobile to your clients through an application are a no brainer.
In particular, a mobile application encourages you to engage with your target audience in a timely, location-based, and demographic-specific way that is remarkable to whatever another channel for client interaction.
There are four elements inherent to mobile apps that help businesses improve customer interactions:
There are four components innate to mobile applications that assist organizations to enhance client engagement:
These capacities demonstrate that mobile applications can have a basic effect for organizations that need to draw in their intended interest group and drive a value for their business